📧Ad #10 Ads with Hooks You Can't Ignore

Hey - it’s Martin.

This week, The Vault opens its doors to reveal another 5 ad examples across our 5 selected industries. This time I’ve included a few ads from Instagram and Tiktok.

In today’s issue:

• Ad 1 - Very niche SaaS ad

• Ad 2 - Brilliant hook

• Ad 3 - Import export Ad

• Ad 4 - Bubble gun machine

• Ad 5 - Marketing agency ad

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SAAS

Very niche SaaS ad

This ad targets a niche market, offering unparalleled ease of use for APIs. The opening line, "Cut your workload in half," is a compelling hook that immediately addresses the audience's needs, promising a powerful solution to their problems. The ad's design is also top-notch, making it visually appealing.

E-COMMERCE

A brilliant hook

I have to say this is my favourite ad I found this week. The seamless transition from the guy being pushed by the bull to Kevin Espiritu (the owner) leaping into the wall is hilarious—it looks like he got hit by the bull! Kevin then effortlessly dives into his pitch, highlighting his top selling points. This ad grabs attention instantly and keeps viewers engaged and entertained. You can see the full ad here.

B2B

Import Export Ad

This B2B ad features a lead magnet that delivers instant value, revealing the top markets and products for exporters. It’s been running for over six months, proving its effectiveness. The call to action at the bottom is well-written and not pushy. The design is eye-catching, though it could benefit from less text to make it feel less crowded.

B2C

Bubble gun machine

This TikTok ad racked up an astonishing 16.8 million views, proving that if your product has that "OMG, I need this!" factor, showcasing it creatively can work wonders. The ad captivates audiences instantly with its burst of colourful bubbles, making it irresistible. Pair it with a catchy tune, and you have a winning formula to grab and hold attention. You can see the full ad here.

SERVICE BASED

Marketing agency ad

I love it when marketers combine comedy with their ads. This is a great example of making an ad feel anything but an ad! While it might take a bit longer to fully absorb, given our ever-shrinking attention spans, that's where the brilliance of memes comes into play. Memes, with their irresistible humour, naturally invite people to engage and dissect every detail. It's a strategy that turns entertainment into unforgettable marketing.

THIS WEEKS SHOWER THOUGHT:

THAT’S A WRAP

And, that’s it from The Vault…I’m trying to change a few things here and there to find how to make the newsletter ‘feel right’, so do let me know if you like/dislike any feature!

Thanks for reading this week’s issue and I hope this inspired you to make 1% better ads than you would before.

See ya next week!