📧Ad #15 Damn good coffee

_{IN TODAY’S EDITION}

1⃣ Plumbing ad

2⃣ Coffee ad

3⃣ Wholesale ad

4⃣ ‘Mystery away day’ ad

5⃣ Ceramic pot workshop ad

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_{Hi Marketer. As you may have noticed, the cost of advertising on platforms like Facebook has been on the rise in the lead-up to the election. This is due to increased competition from political campaigns and other advertisers.}

_{But here's a little insider tip: After the election, ad costs on Facebook often experience a temporary dip. This is a great opportunity to snag some affordable ad space before the holiday shopping season kicks off. Just remember, the reprieve won't last long.}

_{As Black Friday and Cyber Monday approach, ad competition will heat up again, driving prices back up. So, if you're looking to capitalize on lower costs, the time to act will be soon!}

SAAS

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The ad copy is probably the best thing about this ad compared to the design. It looks too cluttered for me to digest the visuals. The ad has been running for for 11 months so that’s an indication that it is probably working.

Design: The ad features a clean and professional design with a simple logo and a clear call to action button. The use of a blue colour scheme conveys reliability and trustworthiness.

Copy: The copy is concise and informative, highlighting the comprehensive nature of Surefire's software and its ability to streamline business processes. The emphasis on a free demo makes it easy for potential customers to try the product before making a commitment.

E-COMMERCE

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I’m not a big coffee drinker but this ad stood out for me because of the use of informal language, like "damn good coffee," which makes the ad more approachable and relatable to a wider audience.

Design: The ad features a simple yet eye-catching design with four bags of coffee in different roasts. The image is clean and uncluttered, emphasizing the product.

Copy: The copy is straightforward and memorable, focusing on the simplicity and quality of the coffee. The phrase "No jargon, Just Damn Good Coffee" is particularly effective, conveying authenticity and a focus on the product itself.

B2B

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Design: The ad's design is visually appealing and professional, with a clean and modern aesthetic. The image of a luxury home fragrance subtly hints at the quality of the products, while the clear call to action and supporting information make it easy for potential resellers to understand the benefits of partnering with Aromatic89.

Copy: The ad copy effectively targets potential resellers by highlighting the key benefits of partnering with Aromatic89. The emphasis on luxury fragrances, wholesale pricing, no obligation or minimum order, and variety makes the offer attractive and removes any barriers to entry.

B2C

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To see the full ad from Myster Away Days, check the video here.
The video has a great hook because it creates a sense of curiosity of what kind of deal Mystery Away Days offers.

Design: The video is tailored towards an audience who loves to travel, especially the ones who like having last minute spontaneous trips.

Copy: It effectively uses a sense of mystery and adventure to entice the reader. The phrase "Unleash the adventure" immediately grabs attention, while the promise of a "mystery European destination" and "unforgettable game" creates a sense of intrigue.

SERVICE BASED

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Design: The ad's design is visually appealing and engaging. The use of a video thumbnail immediately captures attention and provides a glimpse into the workshop experience. The clean layout with clear headings and a prominent call to action ("Learn more") makes the ad easy to navigate.

Copy: The ad's copy effectively uses a sense of excitement and creativity to entice the reader. The phrase "Ready to get your hands dirty?" immediately grabs attention, while the promise of unleashing one's inner creative sparks a desire to participate. The mention of learning from an Associate Artist adds credibility and suggests a high-quality experience.

THIS WEEK’S MEME:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue and I hope this inspired you to make 1% better ads than you would before.

See ya next week!