📧Ad #5 How to muscle up your ad

Hey - it’s Martin. This week, The Vault opens its doors to reveal 5 winning ad examples across our 5 selected industries.

In today’s issue:

• Ad 1 - Proof of concept marketing

• Ad 2 - A Go Pro mount

• Ad 3 - Straight to the point ad copy

• Ad 4 - Using the Beast as an influencer

• Ad 5 - Pretty sweet ad design for an agency

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SAAS

Great social proof

This ad stands out for its long run time, kicking off in January 2022 – a testament to its effectiveness. It cleverly builds trust by showcasing an impressive user base of 10,000, demonstrating social proof and the impact the software has. The ad directly addresses the pain point of filing taxes, clearly showcasing how their software simplifies the process.

E-COMMERCE

Showcase product in use

This ad's longevity, running for over 6 months, suggests it's a clear winner. The engaging video showcases the product's functionality in action, highlighting its value for on-the-go individuals like travellers and outdoor enthusiasts. By demonstrating its practical use, the ad effectively educates potential customers and sparks their buying interest.

B2B

Simple and straight to the point

This ad exemplifies the power of clean, B2B marketing. Its minimalist design cuts through the clutter, ensuring a clear and direct message. The concise copy, "Increase Leads Online," instantly communicates their value proposition – a laser focus on driving online lead generation for businesses. This no-nonsense approach is perfect for grabbing the attention of busy B2B decision-makers.

B2C

The Beast as an influencer

This prep meal company scores a knockout with their influencer marketing strategy. Partnering with a renowned strongman, known for his immense physical prowess, instantly positions their product as powerful and effective. I like their use of emojis as bullet points adds a touch of playfulness and keeps the message easy to read, perfect for capturing attention in today's fast-paced digital world.

SERVICE BASED

Creative design ad

They have done a great job when it comes to the ad design. The fact they included tabs to showcase revenue, google ads and reports as part of their service is pretty neat. The logo is very visible at the bottom and stands out with the colour contrast.

THIS WEEK’S SHOWER THOUGHT:

THAT’S A WRAP

And, that’s it from The Vault…Thanks for reading this week’s issue and I hope this gave you some ideas to make at least 1% better ads than you would before.

See ya next week!