🗃️Issue #90 Handbag Set Ad

📆 _{IN TODAY’S EDITION}

Hi Marketer, in this Issue, we will be going over these ads:

1⃣ Handbag set ad

2⃣ Franchise recruitment ad

3⃣ Local pool repair ad

🤝 _{TOGETHER WITH}

Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

Learn More

📦E-COMMERCE

Handbag set ad

The Hook

The first thing that grabs you is the number. Sixty percent off, in bold, right in the headline. Then your eye catches that there are three bags, not one.

Most bag ads show a single hero product and call it a day. This one stacks a big hobo, a crossbody, and a little pouch together, so your brain reads "more for less" before you even finish the sentence.

The Reader

This talks to a woman who loves the look of a nice bag but hates the price tag that usually comes with it. She wants to walk into a room and feel put together. She is tired of choosing between one good bag or a pile of cheap ones.

So the ad hands her three that match, at a deal, and tells her she gets to feel confident every time she steps out. That last line is aimed right at the feeling, not the leather.

The Proof

Here is where the ad runs thin, and it is worth saying plainly. There are no logos, no reviews, no star count, no real numbers besides the discount.

The word "viral" is doing the proof work, leaning on the idea that everyone else already wants this. The leather grain and the zipper pulls give a little texture your eye can trust. But mostly the ad asks you to believe on vibe alone.

The Slide

Your eye lands on the headline first because it is big, dark, and sits up top on a light background. Then it drops to the black pill with the confidence line, which reads like a promise.

From there you fall into the bags, arranged front to back so the biggest one anchors the middle. At the bottom, "Buy Once, Use for Years" and a bright arrow nudge you to tap. The slide runs clean, top to bottom, and points you at the click.

The Offer

The offer is the whole pitch. Three bags, 60 percent off, framed as a bundle you would be silly to pass up. Run the math the way the buyer does.

Big dream: look luxe without spending like it. Low effort: one tap, one set, done. The belief piece is soft, propped up by "viral" and "buy once, use for years," but the deal itself is loud enough to carry it.

The Story

The story is short. She steps out. She feels good. People notice.

The buyer is not just grabbing bags, she is stepping into the version of herself who has it together and did not overpay to get there. She joins the tribe of smart shoppers who found the deal before it sold out.

One set, a whole new way to walk into a room.

The Brain Trick

Anchoring is doing the heavy lifting. That "60% OFF" only means something because your brain fills in a high original price you never actually saw.

You feel like you are catching a steal, even with no real number to compare against. Social proof rides shotgun through the word "viral," poking the old fear that everyone else is in on something you might miss.

Steal This

Bundle three products into one set and let the count do half the selling. Anchor a big discount in the headline so the eye reads the deal before the item.

Then drop one feeling line, not a feature, right under it, and test it against a version that sells the price alone.

CTA: Shop Now

Landing Page: Link

🤝 _{TOGETHER WITH}

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📦B2B

Franchise recruitment ad

The Hook

The number is the whole hook. "$100,000" in bright green, huge, underlined, sitting right in the middle of a quote. Your eye cannot skip it.

Then you read the words wrapped around it, "I made over ... in my first year," and it lands like a real person talking, not a company bragging. The green pops off the dark jacket and the plain background, so the money is the loudest thing on the screen. That is on purpose.

The Reader

This talks to someone who is done working for someone else. He has thought about owning a business but got scared off by the cost or the risk.

He does not want to invent something from scratch. He wants a proven machine he can plug into and run. He is tired of hearing that you need a fortune and an MBA to be your own boss.

So the ad shows him a regular guy in a ball cap who did it, and whispers that he could too.

The Proof

This is where the ad stacks its chips. "As Seen On" with Fox, USA Today, MarketWatch, and Entrepreneur, borrowed trust from names you already know. Then three Franchise 500 badges, which is the ranking that people in this world actually respect.

The founder is wearing the branded gear, standing next to the branded Tesla, so the business looks real and already rolling. And the money is specific. Not "six figures," but "over $100,000," and "only $9,900" to start. Specific numbers feel true in a way round claims never do.

The Slide

Your eye lands on the green $100,000 first, no contest. Then the blue button pulls you down, "Start Your Franchise Today," bright and buttoned up right where your eye already is.

From there you drift to the founder's face, calm and sure, then to the wall of press logos and badges that say this is legit.

Last stop is the bottom line, "$9,900 to start," which answers the one question forming in your head. Big dream, then the button, then the proof, then the price. The slide is built like a closer.

The Offer

The offer math is right there on the screen, and it is loud. You put in 9,900 dollars. He claims he pulled out over 100,000 in year one. That is a 10-to-1 story, dangled in the plainest terms possible.

Dream: six figures and your own business. Effort: buy in, follow the system. Belief: propped up by the press logos and the badges. Whether the number holds up is another matter, but as an offer built to make someone click, the value gap between 9,900 in and 100,000 out is about as no-brainer as this genre gets.

The Story

The story is the whole American dream in one frame. Regular guy, ball cap, quiet confidence, standing by the car the business bought him.

The buyer does not just purchase a franchise. He steps into the identity of a man who bet on himself and won, who traded the boss and the timecard for a logo that is his. He joins the tribe of owners, not employees.

The Tesla is not transportation. It is the trophy.

The Brain Trick

Social proof and specificity are tag-teaming here. The press logos and the 500 badges tell you other people already vetted this, so you do not have to. Then the exact numbers, 100,000 and 9,900, do the specificity trick, because a precise figure feels like a fact while a round one feels like a pitch.

Underneath both runs the quiet ache almost every working person has felt, the one that says maybe I could be my own boss if someone just showed me the door.

Steal This

Lead with a first-person income claim and make the dollar figure the biggest thing in the frame, in a color that pops off the background. Stack real press logos and any ranking your world respects right under the founder's face to borrow their trust.

Then anchor the low buy-in against the big return, and test the exact numbers against rounded ones to see which your audience believes more.

CTA: See Details

Landing Page: Link

🤝 _{TOGETHER WITH}

Hiring abroad? The real cost might surprise you

Compensation is just the starting point.

Taxes, benefits, employer contributions, and compliance costs can add up quickly, and vary by country.

Use Oyster’s calculator to estimate what a global hire could really cost, so you can build a more accurate hiring budget and avoid surprises.

Calculate your hiring costs

🛠️ Service

Local pool repair ad

The Hook

Two words carry the whole thing. "POOL PROBLEMS?" big and bold, and your brain answers before you decide to. If you own a pool, you have had one, so the question grabs you by the collar.

Then "WE FIX IT." drops right under in that bright blue, short and sure. The water background sells it without a word, that clean blue every pool owner wants and half of them do not have right now.

The Reader

This talks to a pool owner with a problem today. Not someone shopping around, not someone dreaming about a pool, someone whose pump is making a noise or whose water went green.

He is stressed and he wants it handled. He is tired of calling numbers that go to voicemail and guys who never show. So the ad keeps it dead simple. You have a problem, we fix it, here is the number, we are local. No fluff, because a stressed buyer has no patience for fluff.

The Proof

The proof is local and friendly, not stat-heavy. The cartoon mascot with the net over his shoulder gives the company a face, and "Cherry Hill, NJ" pins it to a real place.

"Serving South Jersey" tells the buyer this is a neighbor, not a chain. The four icons, pumps, heaters, filters, and more, prove range without a paragraph of text.

There are no reviews or years-in-business here, but for a local trade ad, the local badge and the clear list of what they fix do most of the trust work.

The Slide

Your eye lands on the mascot logo up top, which puts a face on the name right away. Then it drops to "POOL PROBLEMS? WE FIX IT," the promise in the biggest type on the page.

From there it slides to the four white icons in a row, which answer "what do you fix" in one glance. Last stop is the blue bar at the bottom, where the location and the phone number wait. Face, promise, services, phone. The slide is built to end on the call.

The Offer

There is no discount or deal here, and it does not need one. The offer is the fix itself, plus the promise that you are calling someone local who handles exactly your problem.

Run the buyer's math.

Dream: my pool works again. Effort: one phone call. Time: local means soon, not next month. The phone number sitting in the bottom bar is the whole ask. This is lead gen, pure and simple, built to make a stressed owner dial.

The Story

The story is quiet but it is there. Your pool is broken and summer is slipping away. You call the local guy with the friendly face, and he makes it right.

The buyer is not joining some big tribe here, he is just choosing the neighbor over the faceless chain. He becomes the guy who knows a guy, the one who found a reliable local fix instead of gambling on a stranger. Small story, but it closes.

The Brain Trick

Specificity and a little loss aversion are working together. "Serving South Jersey" and the Cherry Hill tag make it feel real and close, and near always beats far when your pool is broken.

Underneath runs the quiet fear every pool owner knows, the one where a small problem turns into a drained pool and a wrecked summer. The ad names the problem out loud, then kills the worry with three plain words.

Steal This

Open with the exact problem your buyer has right now, phrased as a question they answer in their head.

Answer it in three words and put your phone number where the eye ends up. Then pin yourself to a place, name the town, so a local buyer knows you are the neighbor and not the chain.

CTA: See Details

Landing Page: Link

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THAT’S A WRAP

And, that’s it from The Ad Vault…Thanks for reading this week’s issue.

I hope this inspired you to make 1% better ads than you would before.

See ya next week!